Dear, happy new year and hope you’re enjoying the season and most importantly taking a moment to reflect on how blessed you are, to have made it through this tough year.
I know you have been making plans for 2021 so there is ONE THING i’ve been reflecting on, and I want to quickly share with you about 2021. I insisted on sharing it alongside this new year wish to you because I think it’ll greatly help even if we don’t talk again untill next year, so please be attentive.9 days ago, I shared something on phone with a friend, and we started to lament because we realized it was some little but very costly mistake which many of us young African entrepreneurs and business people were making
It started with a simple thought like this …
The #1 reason why some of our tiny businesses won’t grow beyond its present level in 2021 is because we keep hoping to use the same FREE and COST-EFFECTIVE strategies to scale BIG to the next million milestone
Look Dear,, this may seem very simple to say but it is very critical because every entrepreneur, every business owner and every founder will hit this roadblock at some point as you grow (you may have passsed it, but every time,business will ask you to prove it)
And quite frankly, there’s no way around it!
People who want to make MORE MONEY, SPEND MORE Money. Or maybe “INVEST MORE MONEY” would be the proper words to use . I run an online business which manages millions for clients in online advertising budget every month. I talk to clients every time and when someone flips to me about the cost of tools they need to run a company, I feel it’s a little like saying “Gimme the nice car, but I’ve got no gas to fuel it🤔”…
Think about this as you make plans for 2021 Dear
If you’re struggling to get clients or make sales,(as long as you’re already sure that your product is the value the market is looking for) then it’s an indication that what you need right now is to invest on the client acquisition strategy of your business.If you struggle with building your business systems, it’s an indication that you need to hire some expert coaching and consulting services. Talk to someone who’s already where you want to be, and many times, cheeping in a little coin may pluck out their best secrets for you. If you’re anything like me, this thing is your life (because it feeds you and helps you to support family when you make some extra). So my dear friend, if you’re spending a franc on your business/talent every month, don’t expect it to make a million for you in 2021
“People who don’t spend and keep flipping the same old business strategies, will keep floating around the loop of making the same old regular ‘pnuts’ every time” - ( Arrey Bate)
Think about this as you end your business year and jump into next year plans…
I suggest that every month, you think about investing a little money into your business or service. If you’re building a personal skill / brand, take the time each month to invest a little into it, on special courses, succesful mentors, work equipment, whatever moves you a step ahead …
I run an online company, we run a social media marketing agency and a news website. Every month we try getting into the habit of reinvesting a little of our profit budget back into advertising and that’s how I pick up more clients and get some better working softwares
If it’s a skill you’re building, invest in your skills and services, Invest in your marketing, Invest on creating a thorn of value to your audience, and Invest on your business tools.
It mustn’t be too much money, but each month, try as much as possible to hit a little bigger record than you did the previous month
Merry merry and happy new year to you and family Dear and I do pray that the new year comes with some good favor in your life. 2020 was tough, you made it and I have a good feeling about 2021
Regards from all of us at the AB Afrikpreneur Awards.
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Author, best selling book “How To Make Money, Build Right Relationships With Social Media”